•In response to the theme of Observation, I made a mockup coffee cup by using the texture from my observation photo. By using a texture to reveal it is a coffee cup, I showed that the texture of an object could stand for our impression of the object. Similar work has been produced by Sir Peter Scott and Ogilvy & Mather, whose WWF logo explores this theme by using a cute panda to make people think of in danger and harmless animals. It did that work very successfully, almost everyone could understand WWF is about protecting animals when they saw that logo.
About This Work
By Xipeng Niu (Xavier)
Email Xipeng Niu (Xavier)
Published On: 22/04/2021