Studio2: W10 - WIP

Abstract Draft

Augmented Reality works became popular recently and still increasing its popularity according to the ability to overlay digital content onto the real world. The ability to blend digital world and real world together had interested most company to improve their customer engagement with their brands by integrating it with their marketing strategies. Hence, there is limit research on why 2D hand-drawn sketch style was not popular as overall art direction for Augmented Reality work. This project will be used as an experiment to establish greater understanding of how 2D hand-drawn style can construct user experience on AR platform to enhance venue recognition.