Studio2 Folio2 : Storyville AR Application

Abstract

Augmented Reality is a medium which can overlay digital information on the physical world. The increasing number of companies which integrate AR into their marketing campaigns had demonstrated that AR marketing benefits them in many ways, for instance, branding, increasing sales along with customer satisfaction (Rauschnabel, Felix & Hinsch, 2019). Not only that, but AR applications can increase word-of-mouth behaviours among customers as well. The research had found the way to increase users inspiration is to create entertaining and realistic content (Rauschnabel, Felix & Hinsch, 2019). Jung & Dieck (2018) stated that to attract new and existing markets retailer or should integrate technologies in-store. A paper by Zichermann & Linder (2010) stated game-based marketing is very effective as it combines play with something less playful or more purpose-driven activity. It is a good medium to reach a business goal. However, there is no existing research on how game designing on the AR platform can increase brand recognition and sales for retailers. This project aims to develop a better understanding of how effective the AR game is when it comes to enhancing brand and venue recognition and sales. This project is an AR game that allows users to interact with objects in a scene. Users will be able to craft and unlock many unique drinks by using many ingredients which they can acquire by visit the venue and scan different QR codes. It will benefit companies or retailers that would like to gain customer engagement and satisfaction by combining technology into their marketing strategies.

References

Jung, Timothy., & Dieck, M. Claudia tom. (2018). Augmented reality and virtual reality : Empowering human, place and business. Cham, Switzerland: Springer.

Rauschnabel, P., Felix, R., & Hinsch, C. (2019). Augmented reality marketing: How mobile AR-apps can improve brands through inspiration. Journal of Retailing and Consumer Services, 49, 43-53.

Zichermann, Gabe, & Linder, Joselin. (2010). Game-based marketing inspire customer loyalty through rewards, challenges, and contests. Hoboken, N.J.: Wiley.