Studio 2 Folio 1: Related Works + New idea sketch

Related Works

• Just a Line (https://experiments.withgoogle.com/justaline)

This experiment with Google is an application that gives you an ability to draw a doodle into the real world. You can draw it on any angle not only in 2D but if you are drawing while walking back, you can see it as 3D doodle as well.

• NormanAR (https://experiments.withgoogle.com/norman-ar)

NormanAR is an open-source mobile application which displays simple line animation in Augmented Reality. It works the same way as Just a Line did but it gives you an ability to draw an animation frame by frame in the real world through your mobile camera.

• Sears "Ballooning" Director's Cut (https://vimeo.com/209266955)

This is a stop motion work that all of the elements except the actor are made from paper cut-outs. It has inspired me on making 2D work and arranges them into 3D space as seen in the video. The video is recorded from only one angle so you can see only flat paper cut-outs.

• Augmented Reality Portal – ARKIT (https://www.youtube.com/watch?v=371ZQW_Yzck)

This video demonstrates an AR work that gives you an ability to enter another portal after you are walking through the door in the real world. This AR project simulates a wormhole. It gave me an idea of having my 2D sketch both frontside and backside. For example, when you are walking pass some object and turn around you will probably see what is behind the bar.

• Papercraft - Design and Art with Paper - Film (https://vimeo.com/44517191)

It is a film that talks about using paper as an experiment material for design. The 3D stop motion that made from the paper model at the beginning of the video answers my question on how will I design my work and make it look complete rather than a thin piece of paper in the real world. Make it a 3D model by drawing top, bottom, front, back, left and right side. In the film, it also states "An object that cannot be created by copy and paste experiences incredible resurgence appreciation from both creators and recipient." which is a very interesting point to take into account when designing my work for this folio

Literatures Review

• Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature 

Jung, Timothy., & Dieck, M. Claudia tom. (2018). Augmented reality and virtual reality : Empowering human, place and business. Cham, Switzerland: Springer.

According to the book, it reveals that AR is an ideal platform that can help retailers increase their popularity and connect with customers. It also found that AR can help to enhance customers experience and improve the brand image to the online community. This will benefit the venue itself a lot as the best advertising way is word of mouth from one customer to another as it is more reliable than advertising from venue itself.

• Augmented Reality Games | understanding the Pokemon GO Phenomenon

Geroimenko, V., & SpringerLink. (2019). Augmented Reality Games I Understanding the Pokémon GO Phenomenon. Cham: Springer International Publishing : Imprint: Springer.

As cited in the book, Csíkszentmihályi (2014) states the peak experience will occur only when users are deeply engaged and immersed in an activity and this is related to their joy and creativity. According to this phrase, I have to also focus on designing interactivity in my work to give users the ability to control content and create creativity.