This is a prototype designed in “Illusion of Life” class and reflection of the project designed for me in the format of start/stop/keep.
The model is our earth's environment showing effects of pollution on it. I want to make short animation or motion graphics to create social awareness.
Start:
Write a good script for the animation or motion graphics explaining the issue properly
Research on previously made awareness videos and materials on the environmental issues to help my studies and project.
Design some scenes and characters suitable for this kind of animation or motion graphics.
Stop:
Rather than worrying and focussing too much on the story or narrative instead giving an impactful and clear message from the animation or motion graphics which will create a change in people's mind.
Instead of making it realistic I want to make it funny and interactive so the people can relate to it more
Don’t over think of theme and mood board try making small prototypes and test them on pers for effectiveness and improve
Keeping:
Keep the animation or motion graphics simple but effective like cartoons which will attract all age groups.
Making short clips or graphics for different issues than focussing only on a single one
Creating a smooth flow of the story and characters so people can correlate with each clip or graphics and understand it better.
By Satyak Joshi
Email Satyak Joshi
Published On: 01/03/2018