Master Of Animation, Games & Interactivity
Master Of Animation, Games & Interactivity

In response to the theme of Character , Environment, and Events,I made a rough collage named 'My eyes were raped by advertisement!'
I want to explore how character be reacted and manipulated by the environment - how are we manipulated and shaped imperceptibly by 'the consumer society'. My inspiration comes from a joke when chatting with my friends to express my dissatisfaction with the advertising.But when I reflect on my daily behavior, I do feel the strength of semiotic value behind those advertisements. To some extent, they constitute our identity.
Jean Baudrillard made an in-depth explanation of the emergence and essence of this phenomenon in his book the consumer society: Modern consumer society commercializes all daily life and symbolizes all commodities, in order to immerse individuals in endless self consumption and false illusion of equality.

About This Work

By Liming Gu
Email Liming Gu
Published On: 27/09/2021